While Lars Skjoeth’s scientific discoveries turned out to revolutionize the way we think about hair growth, hair thinning, hair loss, and scalp health, our values never ceased to manifest themselves. With products that are based on nature’s raw materials and blended to nourish hair growth from the roots of the scalp, we embrace our appreciation of nature with a conscious approach to healthy chemistry and science.

After decades in Scandinavia, we expanded our presence across continents as we established clinics around the world. Today, we operate in five countries across three continents, namely Denmark, Iceland, Dubai, Germany, and the United States. With our feet on the ground, we have manifested our presence across the globe while wholeheartedly sustaining our values. And in the process, we have discovered our purpose.

It was clear from the beginning. Lars Skjoeth's scientific discoveries led to break-through technology within hair care, and in the hair loss industry, but the true magic occurs beyond science.

We find purpose in allowing human beings to feel their best; being content in who they are. Seeing how we empower people and affect precious souls on a deep level, fuels us with a passion to deliver our value to anyone in need. It’s so much more than hair. It’s about feeling beautiful in yourself. Loving who you are.